Email Marketing Specialist

At American Signature Inc., we believe everyone has the right to a well-furnished life. Since 1948, we have been helping families fill their homes with furniture they love. Our company includes more than 120  family-owned and operated stores. As the Email Marketing Specialist you are a part of this family and critical to our success.

Why you’ll want to join our team:

• Join a historic, family-owned business that has helped furnish the lives of customers for nearly 80 years
• Comprehensive medical, dental, and vision benefits & 401K plan
• Our team members are encouraged to develop and move into more challenging roles as their carer progresses.
• Employee discounts at our affiliate brands which include– Value City Furniture, American Signature Furniture, DSW, and American Eagle Outfitters

What your day will look like

• Develop email, SMS and direct mail marketing strategies to support broader brand growth and retention goals
• Manage day-to-day execution of email, SMS and direct mail programs
  • May include: Daily building, proofing/QC, scheduling, deployment of campaigns
• Collaborate with Creative team to develop email, SMS and direct mail content to meet goals and timelines
• Drive ongoing program optimization through comprehensive A/B testing strategy
• Track, monitor, and analyze KPIs including developing/enhancing a weekly reporting process for base metrics and A/B test learnings
• Manage email, SMS and direct mail list growth, retention, and maintenance against growth KPIs
• Work directly with CSM, vendor & internal partners as primary day to day contact
• Identify symmetries and efficiencies between email, SMS and direct mail programs
• Identify triggers for emails, SMS, direct mail and flows for automation
• Stay up to date on email, SMS and direct mail marketing trends, best-in-class examples, personalization, etc.

Qualifications

• 3+ years experience in email, SMS, CRM marketing automation (experience with Bluecore and/or Attentive preferred, direct mail experience preferred)
• Track record for driving growth and retention with email & SMS marketing (direct mail experience preferred)
• Experience crafting successful email & SMS campaigns from idea to execution (direct mail experience preferred)
• Embody our values: Serve Others and Own It
• Able to easily translate data into actionable insights
• High attention to detail and extremely organized
• Experience in analytics tools (Google Analytics, Adobe Analytics, Contentsquare)
• Excellent Excel & Powerpoint skills